MIP — Marketing Intelligence Platform
PDPL Live
Riyadh — District Intelligence Map
9 districts profiled using GASTAT Census, SAMA POS data, and OpenStreetMap. Click any district to view its audience profile.
Total Population
7.9M
Riyadh metro area
Districts Profiled
9
Full Layer 2 coverage
Riyadh Phase 1
Avg Spending Index
118
vs. national avg 100
+18%
POIs Mapped
24K+
OpenStreetMap + Overture
Audience Profile
Full demographic and behavioral breakdown per district. Data: GASTAT 2024, SAMA Q1-2026, Meta HDX 2025, Google Trends.
Select District
Campaign Planner
District-level audience matching, channel mix, budget allocation, and timing recommendations.
Live — updates as you type
Campaign Brief
Generating recommendations…
Open Data Sources
MIP MVP is built entirely on open government and public data — no paid partnerships required at launch.
PDPL Compliant — Saudi Personal Data Protection Law
All data used by MIP is aggregated at cohort level ≥50 users. No individual-level data is stored, processed, or transmitted. MIP operates in full compliance with SDAIA's PDPL. Fines for non-compliance can reach SAR 5,000,000.
Data Pipeline Control Refresh source data to improve district confidence scores
🗺️
OpenStreetMap (Overpass API)
POI categories per district · No API key · Fully automated
Auto ✓ Ready
📈
Google Trends (pytrends)
Search interest scores for SA-01 · Unofficial API · Fully automated
Auto ✓ Ready
🏛️
GASTAT Census 2024
Age, gender, nationality per district · Manual Excel download required
Manual
💳
SAMA POS Data
Spending index per district · Quarterly Excel download required
Manual
Opens GitHub Actions to trigger the automated pipeline